Why Novem Group?
For three years in a row from 2016-2018, Novem Group has been recognized as one of Rochester's Top 100 Companies for having demonstrated business
achievement based upon criteria as specified and approved by Rochester Chamber and KPMG. Read more about the Top 100
A Financial Advisor for decades, Robert Bartolotta expanded his practice in 2011 to found APFS Wealth Management Inc. (rebranded as Novem Group in 2018) which provides investment
and financial advice to both individuals and businesses.
Our broad-based practice has the flexibility and expertise to design comprehensive solutions for a variety of circumstances, plus
the foresight to consistently invest in people, technology and processes to ensure we retain our position at the leading edge of the investment industry.
With more than thirty financial advisors reporting to the Rochester OSJ, 25,000+ accounts and $1+ Billion in assets under
management (AUM)*, we have the depth of personnel and experience required to evolve in an ever-changing industry.
Our Investment Philosophy
Our investment philosophy is based on the tenet that it is critical to prepare your portfolio not just for today, but
for where the economy and capital markets are headed. To help us meet this demand your portfolio will be specifically designed
to contain core holdings that meet your risk tolerance and time horizon. Purpose-built, tactical strategies with clear objectives are added
and continually managed to steer your entire portfolio toward its intended target.
Click here for our latest FocusPlus overview.
*Figures as of December 13, 2018